Marketing Marketing and Business – The Rise of Online Marketing

Media marketing and business are definitely interconnected than ever before. With the rise of social media programs and microblogging services, businesses can match customers on a personal level and build company awareness through content marketing to drive web site traffic and sales. Moreover, social networking enables businesses to humanize their character by turning them into active individuals in their industry, rather than passive repositories of information like the classic phone book. Lastly, the amplification of how a digital marketing platform can help you execute a customeroriented strategy information marketing through social networks provides companies being able to reap the benefits of received media, which can be free promotion from consumers through product reviews or suggestions. This is what makes social media marketing (SMM) one of the most helpful ways to increase a business.

Browse the full document here: Press Marketing and Organization: The Surge of Internet marketing.