B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs.
My name is Tyler, and in this Chalk Talk we’ll discuss how you can use personalized video content throughout your ABM programs to help you cut through the noise and turn more targeted a
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ccounts into paying customers.

Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. It’s also a great way to ensure that marketing and sales are aligned on which accounts they’re going after, how they’re going to connect and engage those key accounts, and how they’re going to use the right information at the right time to help them convert those prospects into paying customers.
The Challenge of ABMNow, ABM sounds great, but it also comes with a number of challenges that forces us to rethink how we build these programs. This is largely because we’re often targeting prospects who have not yet raised their hand or come inbound into our sales funnel. As a result, ABM is largely an outbound methodology, and this creates a few big challenges.
First of all, at the connect stage, how do you capture attention and awareness? How do you stimulate a response from individuals who haven’t yet come inbound into your programs? Once you’re building engagement, how do you build trust? How do you build a more personal connection? And how do you create a sense of urgency for an account that may not think that they’re ready for a demo? And finally, how do we move from individual lead level intelligence to account level intelligence to help us better understand and tailor our message for a solution that targets an account as a whole? The good news is, video content and video analytics can help you with each of these challenges head on, so let’s take a look at how you can use video to supercharge your ABM programs.
Video for Account-Based EverythingWhen you’re trying to generate awareness, and this ties directly to that connect stage, there are a few different ways that you can use video to stand out and get the responses that you need. The first is leveraging video with an email marketing campaigns that are targeting individuals at key accounts. Let’s say you’re going after GE and you have 50 different contacts across the business that you know could be a fit for what you do. Instead of blasting them with the same old text-based email or a link to an ebook, include a video, a customer testimonial related to the industry that they’re in. Perhaps even a custom video recorded by your marketing and sales team that explain exactly why and how you can help their business achieve their results. This can be much more powerful and generate much higher click through rates than traditional email marketing.
The second is the one I get really excited about, is taking this to the next level with personalized video. This is the idea of sending out in an orchestrated way a video to a number of different individuals within a key account, but personalizing the content in an automated way to include their first name, their title, or perhaps their company name right inside the video and right in the thumbnail image. Let’s take a look at how personalized video actually works in the real world.
Personalized Video for ABMLet’s say you’re a business and I’m targeting you with one of our ABM programs, and this is a thumbnail of a video that lands in your inbox.

Now, you’re more likely to click on this than a traditional text-based email, but what if this video included your name in it? Or your company name? Would you be more inclined to click through and watch that content or to share it around the office with your peers and colleagues? Well, the good news is the data says yes. In fact, users are five times more likely to engage in a personalized video message than they are in traditional text-based email. That can be the difference to standing out in their inbox and getting your message heard, and being swept aside and lost in the clutter of their overly busy inbox.
Another great way to stand out is not just in the inbox, but in the mailbox using something like this, a video card. Video cards can now be shipped to people directly, and they include a video screen right inside them where you can have a custom video or one of the ones you have off the shelf as a way to explain exactly how you’re going to solve problems for them. This can not only be a great way to generate awareness, but it can be a great way to create brand buzz within their office, as things like this tend to get shared around very, very quickly.
Video for Sales EngagementSo, now you started to get their attention from a marketing perspective, how do you engage with them in a one to one level in your sales team? That’s where personal video messages come into play. Imagine as you’re hitting your accounts with these automated marketing emails, they get a personal video message from an account rep at your company to introduce them to themselves and to your business. Let’s take a look at what that might look like.
This here is a personal video message sent from Vidyard GoVideo (Formerly ViewedIt) from a sales rep to an individual at a target account.

You can see they’ve written their name on the whiteboard so that right from the thumbnail image you can tell that this is a personalized message just for you. Now, videos like these, just like with personalized video, tend to generate 5x or higher response rate than traditional text-based prospecting emails. Again, this is a great way to not only create a great brand experience, but to introduce your business and to explain exactly why it is you can help solve problems.
Now, once you’ve got their attention with one to one personal messages, you can use tools like Vidyard GoVideo to record custom demos, custom screen captures, that again, show them exactly how you can help their business, and that helps you develop a more personal and trusted relationship. You can also start sharing relevant customer success stories, and again, other videos that will help bring your brand to life and showcase how other businesses like theirs have solved problems with you.
Turning Viewers into CustomersSo, things are going well. You’ve now engaged with this key account, you’re hitting more people with your content. Now how do you use insights to help you convert that deal? Well, with tools like Vidyard you can actually understand which individuals within that account are engaging in your video content, what are they watching, and which parts are they replaying? This can give you some really great insight into who’s interested in what, but what you can also do is take all of that information up to an account level. So you can understand, for example, at ACME overall, how are they engaging in my video content? Who are all the different stakeholders that are watching that information? And what can I glean from that to help me understand not only what the individuals are interested in, but what a tailored solution for that business overall might be.
As I’m ready to present my proposal, again, I can use a tool like Vidyard GoVideo to record a custom video proposal where I can actually speak to my audience to explain exactly what’s included in the package, what the costs and terms are, and to answer any questions that may come up.
So, a number of great ways in which you can use video to help you connect, engage, and convert key accounts as part of your ABM programs. My name is Tyler Lessard, and this has been a Vidyard Chalk Talk.
The post Chalk Talks: Using Video for Account-Based Marketing appeared first on Vidyard.
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Each generation has or will experience events that cause division among us, perhaps it is human nature. As individuals we decide how we choose to navigate our differences wether it is politics, gender, nationality or race. Social media has provided a platform for people to voice their thoughts and opinions on that which divides us. This can lead to hateful rhetoric, but when social media is used for good it can bring us together in the best ways.

Twitter user
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s @TheParacelsus and @jmemc10 went viral when they chose to go a different route with their ‘opinions’ on social media. The two began roasting each other with racial jokes, but both saw the exchange as lighthearted comedy. Some Twitter users thought the Tweets were offensive and crossed the line of humor into racist, while others thought it showed a healing moment of two strangers bonding through humor. Bored Panda has the whole thread below along with reactions. What do you think?

These are Twitter users Para and Jamie

Para recently tweeted this

And Jamie decided to respond

The chat quickly escalated into an epic roast battle

They finally ran out of ideas

But it all ended on a good note

Some people were quick to pull out the ‘racist’ card

Para later explained how it all started on Reddit

Most people found the exchange to be funny

Read more: boredpanda.com
This week we are looking at another of the Investor’s Business Daily (IBD) Top 50 List companies.  We use this list in one of our options portfolios to spot outperforming stocks and place option spreads that take advantage of the momentum.


Consider IPG Photonics (IPGP) Following the Technical Breakout

In addition to being listed as one of the IBD Top 50 companies, Investor’s Business Daily recently wrote about IPGP, outlining the reasons why the growth stock is setting up for another ad
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vance.  Also take a look at this publication which discusses why IPGP is trending.

IPGP broke higher late last week from a bullish flag pattern that has been setting up for most of the year thus far.  Technical traders tend to keep a close eye on flag patterns, especially in assets that have had a strong trend which IPGP certainly displayed in 2017.  Technical support is found nearby from a horizontal level at $248 which marks last years high.  Also near the level is additional support from the top of the broken flag pattern.

IPGP Chart May 2018 vertical spread

*source Tradingview.com

If you agree there’s further upside ahead for IPGP, consider this trade which is a bet that the stock will continue to advance over the next five weeks, or at least not decline very much.

Buy To Open IPGP 15JUN18 240 Puts (IPGP180615P240)
Sell To Open IPGP 15JUN18 250 Puts (IPGP180615P250) for a credit of $3.58 (selling a vertical)

This price was $0.02 less than the mid-point of the option spread when IPGP was trading near $151.  Unless the stock rallies quickly from here, you should be able to get close to this amount.

Your commission on this trade will only be $2.50 per spread (the rate charged by thinkorswim for Terry’s Tips’ subscribers).  Each contract would then yield $355.50 and your broker would charge a $1000 maintenance fee, making your investment $644.50 ($1000 – 355.50).  If IPGP closes at any price above $250 on June 15, both options would expire worthless, and your return on the spread would be 55% (627% annualized).

Changes to Investor’s Business Daily (IBD) Top 50 This Week:

IBD Underlying Updates May10, 2018

We have found that the Investor’s Business Daily Top 50 List has been a reliable source of stocks that are likely to move higher in the short run.  Recent additions to the list might be particularly good choices for this strategy, and deletions might be good indicators for exiting a position that you might already have on that stock.

As with all investments, you should only make option trades with money that you can truly afford to lose.

Happy trading,


Read more: terrystips.com
Today only, head to Bath & Body Works to get a free full-size Lovely Dreamer Body Cream with any full-size body care purchase! To score this deal, make sure to present the in-store coupon below to your cashier at checkout. A wide variety of new scents are now available, with prices starting at just $12.50.

When shopping online, enter code DREAMER at checkout. Not only will this coupon get you your free body cream, but you’ll also get free shipping on orders of $30.00 or more–sweet! Select bod
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y care is on sale, buy three and get two free. Add your five favorite items to your cart to pass the $30.00 threshold. Pay as low as $7.50 per item and receive your free Lovely Dreamer Body Cream.

In-Store Deal
Buy 1 Body Care Item $12.50-$18.50, regular price
Use in-store coupon to get a free full-size Lovely Dreamer Body Cream with a full-size body care purchase through 7/17
Final Price: as low as $12.50, plus free Lovely Dreamer Body Cream
Online Deal
Buy 5 Body Care Items $12.50-$18.50, regular price
Buy three get two free select body care
Use code DREAMER to get a free full-size Lovely Dreamer Body Cream with a full-size body care purchase and free shipping on orders of $30.00 or more through 7/17
Final Price: as low as $7.50 each shipped, when you buy 5, plus free Lovely Dreamer Body Cream
Up Next: 10 for $35.00 Panties at Aerie – Only $3.50 Each!
The post Free Full-Size Lovely Dreamer Body Cream at Bath & Body Works! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
Hello and welcome to this article about fitness-super-market.com in this article I will be talking about the different aspects of the website.

At fitness-super-market.com we sell only the best fitness equipment on the market, ranging from hi-tech gym equipment like exercise bikes, treadmills, dumb bells and all the latest machinery you could ever need.

We also sell agility ladders, ankle and thigh weights, arm machines, back machines, balance boards, boxing gym equipment, monitors, fitness trackers, floor mats, medicine balls, pedometers, pull up bars, pulse oximeters and step machines.

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re is also stuff on the website that caters for cardio training, core and abdominal. Pilates, strength training, weight training and yoga.

In this website there are many videos to watch as you train.

At fitness-super-market.com we sell all our products at a very competitive price. At the click of a button you could have all these highly exclusive goods sent to you at the fraction of the price.

Dealing with bankruptcy can be difficult, especially if you never had to deal with anything like it before. Most people aren't sure what bankruptcy is like until they have to go through it, but luckily, there are tips available for you to make the process easier. Here are some effective tips to do just that.

Hire a lawyer. Filing for bankruptcy does not require a lawyer, but a lawyer makes the process easier. It allows you some degree of relief to know, that a professional will be handling your case. Take your
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time, and choose a lawyer with a lot of experience in the field.

Do not hesitate to remind your lawyer of any details regarding your case. You cannot expect your lawyer to remember every important detail without some reminder from you. Be as open as you can be to make sure your bankruptcy goes as well as possible.

You might find it difficult to obtain an unsecured credit card or line after emerging from bankruptcy. In this event, you should attempt to apply for a secured card or two. This will be a demonstration of the seriousness with which you view rebuilding your credit rating. After using a secured card for a certain amount of time, you might be offered an unsecured card once again.

Before resorting to bankruptcy, contact your creditors in a good-faith effort to renegotiate your payment terms, or interest rate. If you get in touch with them early enough, they may be willing to waive fees or negotiate a new payment schedule. If they are it means they are more likely to receive the money that you owe.

If you have late payments on credit accounts or accounts that have been sent to collections, you are probably already aware of how insistent creditors can be. After you have filed for bankruptcy, you no longer need to endure the threatening and continuous phone calls from creditors and collection agencies. All you must do is refer them to your attorney who will confirm the bankruptcy for them. After this, it is illegal for creditors to harass you in any way.

Prescreen any bankruptcy lawyer before hiring one. Because bankruptcy is an every-growing area of law that attracts new lawyers all the time, you are likely to encounter many new lawyers who do not have much experience. You can check any bankruptcy lawyer's credentials online and see if they have any disciplinary actions on their record for improper filings or practices. You are also likely to find client ratings. In the matter of choosing a lawyer, one with experience and a positive record is always best.

Find out what the homestead exemption limit is in your state before filing for Chapter 7 bankruptcy. If you have too much equity in your home to qualify for the exemption, you could lose your house in the bankruptcy. You can't change your mind once you've begun the process, so make sure you will be able to keep your home before you file.

Reading the tips in this article, you ,hopefully feel more able to handle the bankruptcy process, so that you can move forward in your life. Take control of your life once again, and make decisions that are well-informed. This way, you will see the light at the end of the tunnel, much quicker.
We get to test a slew of different gear for our job—and for our everyday life. Here, with no particular theme, are the pieces of gear we love this week. We think you will, too.

LAST WEEK: The Perfect Insulated Water Bottle, Better Bib Shorts, and More Gear We Love
If your bathroom cabinet or your closet can use a minor (or, OK, major) revamp, the Nordstrom Anniversary Sale is the time and place to do it. The sale has thousands of items on a major discount, ranging from grooming kits, classic jeans, sporty sneakers and more. Seriously, these deals are as good (and better) than the ones you’ll see on Black Friday, plus you don’t have to wait until November to score major discounts.

Ready to browse the racks? Scroll down for some of our favorite pi
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cks from the Nordstrom Anniversary Sale.
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