1 Which of the following has been shown to ease menstrual pain as effectively as ibuprofen?

Apple cider vinegar
One of the most well-recognized health benefits of ginger is the easing of pain; research shows it can ease menstrual pain as effectively as ibuprofen. Learn more.

Bergamot oil

2 Which of the following statements is false?

Recent research found people, who had gotten seasonal flu shots and contracted influenza shed infectious viruses through exhaled breath; those vaccinated two seasons in a r
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ow had a greater viral load of influenza A virus
Research shows flu vaccinations may promote lung inflammation
Studies show annual vaccination leads to reduced protection against influenza
Recent research found people who had gotten seasonal flu shots and contracted influenza did not shed infectious influenza viruses, while unvaccinated people did
Recent research found infectious influenza viruses in the exhaled breath of people who had gotten seasonal flu shots and contracted influenza, suggesting vaccination promotes greater shedding of influenza A viruses and may promote lung inflammation. Those vaccinated two seasons in a row shed a greater viral load. Other studies show annual vaccination lowers protection against influenza infection. Learn more.

3 Which of the following was the first national grocery chain to set a deadline for full GMO transparency?

Whole Foods Market
In 2013, Whole Foods became the first national grocery chain to set a deadline for the implementation of GMO labeling. The labeling policy was scheduled to take effect September 1, 2018, but May 18, the company announced the requirement is being pushed back, although no new deadline has been set. Learn more.

Trader Joe's

4 Which of the following requires the most energy out of all your internal organs, and is therefore more susceptible to age-related diseases?

Your brain, which consumes up to 20 percent of the energy used by your entire body, is particularly susceptible to impaired energy production due to faulty mitochondria, and researchers now suggest this is what makes the human brain susceptible to age-related diseases in the first place. Learn more.

5 Which of the following has turned into the latest fitness craze in the U.S.?

Frog Ping-Pong
Horseback archery
Goat yoga
Goat yoga, which got its start in 2016, has taken the U.S. by storm, with classes popping up around the country. Goats are said to bring an unexpected level of fun and laughter to traditional yoga sessions. Learn more.

Swimming with dogs

6 Every day, 115 Americans, on average, die from overdoses of this type of prescription drug:

According to the U.S. Centers for Disease Control and Prevention (CDC), 115 Americans, on average, die of an opioid overdose every day. Learn more.

High blood pressure medications

7 Which of the following health treatments are you recommended to maintain on a regular basis throughout life, just as you maintain regular visits to your dentist and dental hygienist?

Homeopathic treatment
Acupuncture treatment
Massage therapy
Chiropractic treatment
Structure dictates function. If your spine is misaligned, your nervous system will be adversely impacted. Getting regular chiropractic adjustments is important for the maintenance of your spine and overall health and physical function. Learn more.


Read more: articles.mercola.com
Visit kroger.com or the Kroger app on your phone to download eCoupons that can be redeemed up to five times in a single transaction. Redeem a $1.00/1 digital coupon for Nutella Hazelnut Spread, and pay only $1.49 per jar. That’s stock-up pricing! There is a limit of one eCoupon per shopper’s account.

Buy 1 Nutella Hazelnut Spread, 13 oz $2.49, sale price through 7/10

Use one $1.00/1 – Nutella Hazelnut Spread, Kroger eCoupon (softcoin.com)

Final Price: $1.49

Check out the deal we found on gener
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al mills cereal!
The post Nutella Hazelnut Spread, Only $1.49 at Kroger! appeared first on The Krazy Coupon Lady.

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See my Profiteer Review video:
Hello and welcome to this article about fitness-super-market.com in this article I will be talking about the different aspects of the website.

At fitness-super-market.com we sell only the best fitness equipment on the market, ranging from hi-tech gym equipment like exercise bikes, treadmills, dumb bells and all the latest machinery you could ever need.

We also sell agility ladders, ankle and thigh weights, arm machines, back machines, balance boards, boxing gym equipment, monitors, fitness trackers, floor mats, medicine balls, pedometers, pull up bars, pulse oximeters and step machines.

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re is also stuff on the website that caters for cardio training, core and abdominal. Pilates, strength training, weight training and yoga.

In this website there are many videos to watch as you train.

At fitness-super-market.com we sell all our products at a very competitive price. At the click of a button you could have all these highly exclusive goods sent to you at the fraction of the price.


For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world.

The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, and it’s a doozy. This comprehensive guide turns over every rock to show you how you compare to your peers with regard to open rate, click through rate,
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click-to-open rate, unsubscribe rate, and other metrics associated with push notifications and SMS messaging.

The report includes results from Watson Marketing customers in 40 countries, and across 20 industries.

If you send email AT ALL for business, I very much suggest you download the report.  But, I know that some of you don’t want to flip through a 51-page PDF. That’s why Loren and I partnered on a recent Webinar where we summarized the key findings.

If you send email AT ALL for business, I very much suggest you watch the Webinar replay. But, I know that some of you don’t want to sit through a 60-minute Webinar, even though Loren and I got into some deep exchanges about what the data means, and how marketers should apply it to their own marketing.

So, I’ve also created this article that summarizes the most important data in the 2018 Email Benchmark Report, with five questions you may want to ponder when thinking through your email strategy and frequency.

Question 1: What Will Happen to Open Rates in the USA and Europe, Now That GDPR is a Thing?
The Email Benchmark Report finds that open rates vary significantly by region. The average open rate for a Watson Marketing customer in Canada, for example, is 38%, whereas it’s just 17% in Latin America.

Open Rates by Region

Loren and I believe this is, in part, due to Canada’s adoption a few years ago of the CASL (Canadian Anti-Spam Legislation) provisions, which created better email list hygiene nationally. Today, if Canadians get sent an email by a brand, it’s more likely that it’s an email they truly want. That is less true in other regions.

We feel confident that we will see a similar scenario unfold in the USA and Europe, and open rates for emailers that have cleaned up their lists due to GDPR will see a bump upward in average open rate, since inactive subscribers are likely to have been purged to some degree.

Question 2: Are Open Rates Correlated with Company Type?
It appears that this is at least partially true.

The Email Benchmark Research Report finds that open rates vary significantly by industry. For example, automotive companies see an average open rate of 45%, whereas consumer services companies average just a 15% open rate.

Email open rates by industry – how does your company compare?

Since other high-performing industries include Insurance, Telco, Non-profits, and Energy the assumption is that the role the company (or company type) plays in your life contributes to the likelihood that subscribers will (or will not) open emails consistently.

If your insurance company sends you an email, you’ll probably open it. If your television provider does, perhaps you won’t. It’s a matter of stakes and urgency.

Email open rates vary significantly by industry. For example, automotive companies see an average open rate of 45%, whereas consumer services companies average just a 15% open rate. #WatsonMarketingClick To Tweet
Question 3: Average Open Rates are Very Low for Some Industries. Should They Change Their Strategy?
Maybe. But understand this: every email program is a three-legged stool. Those legs are strategy, execution, and list quality.

Strategy is what you are sending, to whom, and why?
Execution is when do you send, who is the email from, and how are the emails written and designed?
List quality covers who is on your list, how did they get there, and what do they expect?

When trying to improve any email program, you must always test and optimize from the bottom up. The first area of inquiry must always be list quality. If your list is comprised of people who were added 10 years ago, or people who were added when they threw their business card into a fishbowl or something, you aren’t likely to have a fantastically effective email program. It’s just not a fresh, engaged audience.

The second area of inquiry is the execution. This is where you do your heavy testing. From line. Subject line. Time of day. Day of week. Design. Clickable links.

Lastly, if the list quality is decent, and you’ve tested all the execution components, and you still can’t get good results, it may be time to reexamine the fundamental approach and strategy.

Question 4: Why Don’t Open Rates Correlate with Click-to-Open Rates?
A note first on definition. Open Rate measures the percentage of total subscribers that see or “open” your email. Click-to-Open Rate measures the percentage of people who open the email that subsequently click one or more links in the email.

And it’s manifestly true that these numbers are wildly disparate. For example, automotive companies have an average open rate of 45%. Yet, their click-to-open rate is just 13%. Leisure, sports, and recreation companies see an average open rate of just 19%, but their click-to-open is 17%.

Click-to-open rate measures how effective the CONTENTS of the email are.

In fact, it’s possible for a brand to have a higher click-to-open rate than open rate. How? And why do the numbers differ so much?

It’s because these data points measure entirely different things, despite their confusingly similar names. Open rate measures how effective the PROMISE of the email is. All you see as a subscriber is from name and subject line. That, plus your historical relationship with the company is what determines whether you’ll open that email.

Click-to-open rate measures how effective the CONTENTS of the email are. Once opened, subscribers see the text, graphics,  submit buttons, and everything else contained in that message.

Of course, the ideal is to have both rates be high, but if clicks are what you seek (and that’s not always true), I’d pay more attention to click-to-open rate vs. open rate.

Question 5: How Can We Make Emails More Mobile-Friendly?
The Email Benchmark Research Report 2018 includes statistics that show that more and more subscribers are reading emails on a mobile device. In fact, in the United Kingdom, almost two-thirds of all emails sent by Watson Marketing companies are consumed on a mobile device.

In the United States, 48% of emails are currently consumed on a mobile device, according to this research.

Email client usage by ompany region – mobile leads overall!

A few tips to make your emails more effective for mobile devices.

First, keep your subject lines short. They get cut off after just a couple dozen characters, depending upon which email client a subscriber is using on their smartphone.
Second, keep the email itself short. Nobody likes to scroll and scroll and scroll and scroll.
Third, use big, bold images to capture attention immediately.

On the Webinar, Loren talked about an example he uses in presentations where he shows a picture of himself in front of the Taj Mahal. He shows it for just a few seconds, and then asks the audience to describe what they saw. Then, he shows a slide that includes a two sentence description of him at the Taj Mahal. It takes the audience a LOT longer to process and understand when they have to read.

The same is true in your email. It’s better if you can show it, instead of saying it.

I hope this glimpse into 2018 Email Marketing Research helps you improve what you’re sending, to whom, and when. Don’t forget to grab the free report, as well as the Webinar replay.

The post 5 Questions About 2018 Email Marketing Research appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same.

The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results.

Macro Goals vs Micro Conversions

When business folk talk about maximizing results, we are usually referring to macro-level performance indicators like sales, cost of customer acquisition, customer lifetime value,
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increasing traffic to a website, or building brand awareness.

As you can tell, these are quite challenging metrics to measure with accuracy. While there is no debating the importance of macro-level performance indicators – they are ultimately the most important metrics for gauging the success or failure of an advertising campaign – an issue does arise when business owners or marketers get hyper-focused on macro-level goals without considering the incremental micro-level conversions needed to get there.

For example, generating a high volume of traffic to an optimized lead magnet might mean a number of micro conversions, but it definitely does not mean sales will skyrocket. A sale will only occur once the first-time visitor has been nurtured through the various stages of the buyer’s journey. But far too often, advertisers will overlook micro-engagements and focus instead on rudimentary macro-conversion metrics that only track one goal and do not describe the incremental steps of the buyer’s journey.

The buyer’s journey can be broken down into four stages:

Acquisition. Getting people onto your site
Engagement. Inspiring new users to spend more time on your site by offering valuable content.
Retention. Using email marketing and other tactics to bring people back to your site on a regular basis.
Conversion. The user purchase a product or service.

The secret to hitting macro performance goals is to set-up a range of micro-conversions, track their success or failure in turning visitors into customers, and adjust your advertisement strategy to fix what is not working. Otherwise, you run the risk of putting more ad dollars in the wrong places and falling further behind your desired macro-level goals.  

What are Micro Goals in Google Ads?

Micro goals include any interaction a customer has with your site other than purchasing a product outright. It could be spending time on a landing page, returning unprompted to a page, or the click through rate of your ad groupings.

Conversions track the progress a customer makes from clicking on your ad, to navigating your site, and eventually taking whatever action you have optimized for, whether it be a phone call, signing up for a newsletter, or otherwise.

The type of conversion sought after is dependant on the macro-goals you have in mind. For example, let’s say your micro goal is to increase sales on your site. By making sales the ultimate goal, you can then set up a series of micro-goals like (note: conversions goals are often set-up in Google Analytics):

Keyword optimization. The keywords you chose to use in your ad groups will not perform equally. You can pay close attention to which keywords are driving most traffic (which is part of the trajectory for getting more sales), and then optimize all your ads accordingly. You can monitor the performance of keywords via it’s click-through rate (CTR), which Google tells us is “the number of clicks your ad receives divided by the number of times your ad is shown.”
Landing page optimization. Which landing pages do visitors spend the most time on? What is it about said pages that keeps them there? Much like the keyword optimization process, with landing page optimization you want to analyze what works best and replicate it across all landing pages. Clean design and engaging copy go a long way here, as does an inviting sign-up button.
Event goals. You can set up specific event goals on a landing page to help you understand what is working, and what is not. For example, you can set up an event goal on the sign-up sheet placed on the landing page. Or if you want to get really specific, you can set up custom event tracking to inform you when a visitor performs a rudimentary action on your site (like putting a product in the shopping cart without proceeding to check out). Note: this feature used to be set-up via Google Tabs, but in the new version it should be available from the same platform.
Page/session goals. The beauty of advertising on Google is that it comes with so many built-in optimization features. One of the best,in terms of generating more sales, is the retargeting list function. You can create a Duration Goal on your site that collects the emails of any visitor that spends more than ‘X amount of time’ on a landing page or who visits ‘X number of pages’ in a visit. The emails are categorized into an automated retargeting that does all the outreach work for you!


As you can see, there are many different types of micro-conversion goals available to help you achieve whatever macro-goal you are striving for. Marketers and small business owners alike should always be testing, measuring, and refining their micro-conversions because they are crucial in connecting with customers at the right time, and in the right ways. Measuring ads across platforms is easier than ever in the newly integrated Google Ads, so now is as good a time as any to re-calibrate your advertising strategy.


The post The Importance of Having Micro Goals in Google Ad Campaigns appeared first on PPC - About PPC - Pay Per Click Management | ppc.org.

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Vital Information You Should Know About Furniture

Whether you live in a large or small home or an apartment, you probably need to purchase furniture. Before purchasing new pieces, you should consider a few things. This article offers insights on furniture.

If you are seeking out old furniture, ensure you examine its underside so that you ensure stability. Sometimes, looks can really be deceiving. Rust and dry rot are common problems that tend to plague older furniture.

Look at secondhand stores. Perhaps you have not ever shopped at a thrift store, or at least not in a long time. However, yo
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u can locate some fantastic furniture in these shops. Most stores only take small pieces of furniture but you can sometimes come across a nice dining room table or a sofa.

Always inspect the legs when shopping for furniture. The legs should be hefty and should be attached to the frame. Wooden legs are the most durable, while plastic, metal and rubber legs also scratch flooring. If the legs are just nailed to the body, the construction is not superior and it might not stand the test of time.

When purchasing pattern sofas, ensure that their fabrics are aligned properly. Cheaper sofas often have patterns or fabric that is misaligned a little. Remember that you will have to look at your sofa everyday, so it might be worth it to spend a little extra for a fabric that looks perfect. Remember that it will be in your home, so you want it to look perfect.

Look for pieces of furniture that are built solidly. Avoid chests or drawers with pressed wood and go with those made of solid wood. Inspect pieces for plywood backs. Put pressure on both sides of each piece to ensure there is no movement.

Before you go and buy furniture, you should have a budget. Furniture pieces that are physically similar can have seriously different prices. You can end up spending much more than you can afford if you do not go in with a plan. Knowing up front the maximum you can spend helps to keep you from getting in over your head.

When looking for furniture, opt for pieces that are made of durable material. It's important that you receive a great value for your money. Furniture is an expense, so you don't want to have to replace it that often. By going with hardwood or metal, these durable materials will most likely hold up over a long period of time.

Eventually you have to get off the computer and go to a furniture store. Online research is good if you want to get product details, but you need to physically see furniture before making a purchase. It's the only way to determine if a piece is right for you.

Before you take other people's old furniture, think of the condition. You would hate to get a sagging couch simply because a friend agrees to let you have it. While you might not have the budget for brand new pieces, it is important to make sure you're not taking a piece that really won't meet your needs or last.

Be sure you know about the best times for furniture sales. For instance, September is seen as the ideal time to purchase a vehicle. This kind of scenario also applies to purchasing furniture. Figure out what times they are!

Make sure that you look through any junk mail you receive. There may be a few advertisements for furniture companies in there. There are always local deals happening, you just have to be aware of them. These deals tend to be placed in newspaper inserts or junk mail.

Check out the classifieds for free items. You could find some great furniture this way. A lot of people just throw away old furniture that only need a little cleaning or refinishing. If you use some effort into renewing these pieces, you can have great furniture for just a little bit of investment.

Before you purchase a chest of drawers or similar piece, be sure to open and shut all the drawers. You will definitely notice quality construction. Each drawer should easily open and close with no jiggling. They will last much longer when they fit better. You will notice that cheaper furniture does not fit as well together, and this will shorten its lifespan.

Do not waste your money on low priced furniture that you don't really like. Layaway can be an option in many furniture stores. It is better to wait a little while to get a piece you really want.

Once you know the style and budget you have, utilize this information to help guide you. There are things that you need to consider when you're going to look for furniture that meets your needs. This article has the knowledge and advice you need to choose wisely when furnishing your home.
A Texas sheriff's deputy is going viral with her Selena-inspired rendition of the popular lip sync challenge.
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