Manuel Gudiño started educating dogs in 1974 under the mentorship of Don Chucho Reyes. His first experience in the competitors ring was managing Rough Collies, and also by 1981 he was receiving obedience with a Doberman, San Mateo's Blonda P.U., T.T., making the initial Energy Canine Title on a Doberman in Mexico. Dive Begin Pet Sports is concentrated on aiding owners instruct their canines a large range of skills from standard obedience commands for beginning pets, up through Competitors Dexterity, Obedience, Rally Obedience and Frisbee. Teaching is done using positive training ap
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proaches, which is enjoyable, pleasurable and also efficient for both the dog and also the owner. We make every effort to develop a solid bridge of trust in between you and your pet, and cater to every ages as well as breeds of dogs from puppies via seniors. Our Teachers and also handy Team support a selection of courses consisting of: Monitored Pup Play Time, Young puppy Preschool, Puppy Preparation, Basic Home Manners, Home Manners 2, Canine Good Person (CGC) and also Advanced Dog Great Resident (ACGC) Certification Preparation/Testing, Enjoyable 4 Fido, Tricks and also Skills, Novice/Advanced Type Handling, and also Recreational/Competition Dexterity, Obedience, Rally Obedience, Frisbee.
Hi friends! Happy Thursday and Happy Birthday to my wonderful, amazing nana who still reads the blog after all of these years. I’m so excited to celebrate with her today!

It’s officially one of the most wonderful times of the year: the Nordstrom Anniversary Sale is HERE. This is the ideal time to stock up on brand new clothes, activewear, shoes, and accessories as we head into the fall. I also use it as a great chance to order some clothes and shoes for the kiddos since school is starting soo
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I love the Nordstrom Anniversary sale is because it’s all new pieces you get at a discount before they jump up to full price. It’s like an early sale and the pieces I buy from this sale each year become my staple pieces for fall and winter.

For today, I thought I’d share some of my fave finds from the sale – it can be kind of overwhelming to go through everything! – and what’s in my personal shopping cart (denoted with an asterisk below).

Top picks from the Nordstrom Anniversary Sale: 


*Spanx faux leather leggings. I’ve heard so many amazing things about these and can’t wait to try them! They look super cute with a blush or maroon longer sweater and low-tops. 

AG jeans fit like a dream.

A soft neutral cardigan.

A camo jacket! I have a similar one from Express and wear it constantly during the fall. 

*KUT from the Kloth skinny jeans. I feel like this brand is always comfortable and flattering. 

*This wrap dress would be perfect with a cardigan and booties. (And it’s $37.90!)

A faux leather jacket in toffee. 

These plaid pajamas look so comfy. 

Love this flowy cactus flower dress and this wrap-front dress.

Rails makes the BEST plaid shirts.

An elegant lace top to wear with skinny jeans and slides. 

*My fave bra ever. I’m getting at least 2 if they have my size.

This is the time to stock up on Hanky Panky thongs, too. 

I’m pretty sad this Ad!os tee sold out. 

Handbags and accessories:

*These delicate Kate Spade necklaces make great holiday gifts. 

A gorgeous Tory Burch crossbody. 

Hoop earrings for holiday and winter parties!

*This wrap looks SO cozy. I can already see myself wearing this with a white tee, black leggings and a top knot all winter long.

Love this adjustable bracelet for another gift idea. 

Another festive pair of statement earrings.

This bracelet looks way more expensive than $30. 

Sweet deal on classic Marc Jacobs sunnies.

SHOES shoes shoes:

Classic wedge booties.

Everyday Chucks.

Love the thicker heel and pink color in this pump.

Loove these low-tops for running around.

These boots are giving me life.


*My leggings obsession are 35.90!!

This gorgeous wrap sweater for to and from the studio.

A super comfy low-impact sports bra.

Perfect sports bra for low-cut tanks for a pop of print and a cool neckline.

Love the print on these sun salutation leggings.

Workout thongs.

A neutral pullover with amazing versatility.

*More Zella leggings with an understated detail.

*The jogger pants I’ll likely live in all fall.

New colors in this barre studio classic.

Major heart eyes for the colors of these sneaks.

For the kiddos:

Now is the time for kiddos’ North Face jackets. This is the style I got for the girls last year and they wore them all winter.

Glow-in-the-dark two-piece jammies.

*Lil Nikes at a great price.

Awesome price on these hipster briefs.

Mini Melissas for $20 off.

*A sweet skirted dress.

*A classic ruffle dress.

Cute and comfy knotted hem tee.

*Dot denim shift dress.

LOVE these little Ugg boots! The girls are obsessed with these in the winter.

So, tell me, friends: are you shopping the Nordstrom sale? Any awesome finds?

Fellow mama friends: where do you back-to-school shop for the kiddos? We tend to find a lot of their staples at Nordstrom, gap, and Target. 

Have a happy Thursday!



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Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day, and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent.
And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. What’s desperately needed, however,  is a way for businesses to create messages that cut through the clutter and
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avoid the trash bin.
Enter GoVideo. At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. GoVideo is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. And today, I’m proud to announce the launch of our enterprise version.
My quest for a better business communication toolGoVideo instantly opens up a world of possibilities far beyond what’s offered by today’s business communication tools, from text and emails to phone calls. Each has its strengths, but also serious drawbacks.  
There’s a reason we still make phone calls, after all: they’re personal and one-to-one, and there’s still tremendous power in hearing the human voice. Nonetheless, people now text each other five times more than they call each other. It’s no mystery why. Phone calls are disruptive and inefficient, and can intrude upon others’ schedules.
Email, on the other hand, enables people to connect on their own time. But, not only are recipients today frustrated with the volume of machine-generated messages, text on a screen just can’t deliver the impact of a face-to-face interaction. No matter how well you write, there’s always something missing.
Watch Now!Webinar: The Ultimate Sales Tactics & Strategies of 2017
Watch Now!With video, people can hear your voice, while also seeing your expressions, body language and gestures. It should come as no surprise that 62 percent of millennials prefer to watch a video from a company than read text. But video-calling platforms such as Skype and FaceTime are even more disruptive than old-fashioned phone calls, and uploading videos to streaming sites like YouTube is too time-consuming and cumbersome for one-to-one communication.
An ideal business communication tool would bring together the strengths of video, phone and email, with none of the drawbacks. And that’s exactly what we set our sights on creating.
The power of personal videoWith GoVideo, it’s literally one click to start recording on your webcam, and one click to send the result. It’s even easier than composing and typing out an email. You don’t need to worry about grammar or spelling — you just talk. You can opt to just record yourself or get a live recording of your computer screen, as well, for product demonstrations or how-tos.  
When you drop a GoVideo recording into an e-mail composer, a thumbnail of the video appears. You can smile, wave or write a handwritten, personal message to show on-screen, letting each of your recipients know you’ve created something just for them.

The payoff of personalization can be extraordinary. We’ve seen that when people customize video messages, conversion rates increase by 450 percent, open-response rates improve by 800 percent and viewers engage 80-percent longer.  
But don’t take our word for it. For businesses using GoVideo Enterprise, a full analytics package lets you track which videos are being GoVideo and by whom. Those figures can be pushed directly to your CRM software.
Ultimately, the applications for GoVideo are as limitless as for email itself. If you’re in inside sales, you can record and send prospecting videos with attention-grabbing product walk-throughs using GoVideo’s screen-recording function. For your new customers, you can bring them on board with custom-created welcome messages and how-to-get-started videos. If you’re a team leader, you can send weekly video messages to your team and share slides. If you’re in customer support, you can walk clients through step-by-step instructions or send canned demos for common problems.
A new direction for business communicationsAbove all, we wanted to make it effortlessly simple to create personalized videos and share them via email — so simple, in fact, that it could truly transform how people communicate. To be clear, we didn’t develop GoVideo so people could make elaborate videos for the masses. That’s why YouTube exists. Rather, we want people to have personal conversations with each other using video.
The deeper reality is that imagery and video are quickly becoming the preferred means of communication today. Businesses clinging to “text tunnel-vision” risk finding themselves left behind. There’s a reason why Facebook has predicted that our newsfeeds may soon be entirely video-based: video is increasingly how people “talk.” It’s quicker, more efficient and more personal than any communication tool out there … and now there’s a one-click way for businesses to get on board.
We’re incredibly proud to have created GoVideo Enterprise. We’ve made it exceedingly simple, yet packed with powerful features we think can transform how people communicate in business. Ultimately, however, its potential is as vast and as unlimited as where people imagine they can take it.

The post Supercharge email conversions with the power of personal video appeared first on Vidyard.
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In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. Roughly half of the users are finding apps via app store search, according to TC. But what about the other half, that app developers don’t focus much on?

Social media is a great tool for acquiring new users, building a community around the app, and staying in touch with other users. They’re also handy when it comes to generating new leads on a budget. In this article, we’ll
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dig deeper into free and paid app promotion methods on social media. We’ll also take a closer look at key performance metrics you should keep track of, and unveil the roadmap for creating successful ad campaigns to drive more installs.

The best time to start social media activity is long before your app hits the market. Don’t underestimate the power of curiosity. If you involve people in the development of your app, share sneak peeks, and interact in the same communities as your target users, people will anticipate your app’s launch.

Here’s a checklist of what you need to get done before promoting your app on social media:




Determine the USP of your app
Understand strengths and weaknesses of competitors’ apps and learn consumers’ needs.
App Store and Google Play Store & Competitor analysis;

Do ASO optimization
Improve app store visibility by optimizing the app’s title and description using your target keywords
Keywords: Google Keyword Planner

App Store Intelligence Tools: App Annie

App Store Optimization tool Appcodes ($15/mo)

A/B testing Testnest ($149/mo)

Create a landing page
Present the application’s features prominently and get discovered by major search engines. Insert target keywords in your headline, description, and text, but don’t overuse them.


App Store and Google Play Store buttons must be visible.
Unbounce – $99/mo
Wix – free trial or $24.85/y
Bootstrap from $49 per template
WordPress free trial or $48/y
Get Google Play Store badge
Get App Store Badge

Create a video teaser
Raise interest to your app or game, increase visibility in app store
Freelance platforms:
Epom Ad Agency

Schedule your launching date
You should know when to release a beta and schedule the official launch date to set time limits for your preparation
Websites to consider in your pre-launch journey:

BetaList community of makers and early adopters showcasing their startups and exchanging feedback

Killerstartups to introduce your startup to the world

Product Hunt – The best new products in tech.

Launching Next | New startups & apps, great business ideas

Hacker News – Y Combinator


The network effect of social media makes it an incredibly effective promotional platform. If somebody with a large follower base shares or retweets your content, it can result in a wave of exposure for your little-known app. With the sheer number of users on social networks like Facebook and Twitter, not using social media for mobile app promotion would be a grave mistake.

Сreate Facebook Group

As the industry insider, you can share industry stats, tips and hacks on app promotion on your personal page or create a Facebook group for your app. Ask for user feedback and give them free promo codes to try it out. Discuss current features, bug fixes, future updates and value their opinion. You can build great relationships with other app owners which might present the opportunity to cross-promote each other’s apps without spending a cent.

Join Niche Related Communities

Linkedin and Facebook groups gather a very engaged audience, who share, involve and comment. If you’re active within your industry’s forums and groups, you can get highly targeted traffic for $0.
It takes time and you’ll have to establish yourself as an expert.

Encourage User-Generated Content

According to a research by Nielsen, 83% of customers listen to peer recommendations – but only 33% listen to ads. Your aim is to show how the app can improve lives, so encourage photo and video submissions that highlight your app’s practical benefits.

Follow the Industry’s Influencers on Twitter

Leveraging the power of influencers can be the best way to drive massive amounts of traffic to your mobile app. Twitter reports that almost 40% of users have made a purchase at the direct recommendation of an influencer. If its a star influencer (an artist or a famous blogger), you’ll most probably need to pay for being featured. If you reach top industry journalists from Venturebeat, Inc, Buzzfeed etc whose beliefs match your app idea, you can get featured for free. Make sure the influencer aligns with your app’s target audience, or risk paying for a bunch of new app users who will undoubtedly churn.

Tips to use:

Hashtags: Search for trending hashtags on Twitter and Facebook via Hashtag.org. See which ones are relevant to your products and services. Use them to tailor the content you create and curate. By using the same hashtags, you can significantly boost your own visibility.
Giveaways: You can also create excitement around your app with contests or giveaways. Urge users to download your app for chances of winning prizes like gift cards, in-app bonuses or credits to purchase new app features. Use Facebook, Twitter, Instagram and other social media channels to broadcast your contest.

Key Metrics

Likes, shares, and comments – track them to see how many people are interacting with your social media posts and adjust your content strategy accordingly.
Mentions – if you have a large audience — or dream of having a large audience— use a mention tracking tool to get notified when people are talking about you.
Amplification Rate shows the number of followers that forward your content through their network to their subscribers. Take the number of times your content was shared during your reporting period and divide that number by your total number of followers (or Page Likes). Multiply that number by 100 to get your amplification rate as a percentage.

Facebook Promotion – App Installs

Facebook presents an extraordinary opportunity for mobile app promotion. There could be no better guide to a successful app install campaign launch than Facebook’s, so here’s the right sequence of actions with links to create your app install campaign.

Create your Facebook App ID
Add the Facebook SDK
Add app events

Find the example app most similar to your app and use it as a guide for determining which events and parameters to log, but feel free to add additional custom events and parameters that make sense for your app.

When you have already done all the preparation, enter your Facebook App ID into the App Ads Helper to see if your app is registered and set up for ads.

Setup tips

Audience. Define your perfect customer persona to target your ads to. Facebook’s targeting options are precise, but make sure your audience is not too small, or else you might limit your ad reach. Facebook recommends a target audience of at least 100K+ to ensure there is ample opportunity for Facebook’s automatic ad optimization to work.

Targeting. For ads driving mobile app installs there are several detailed, useful targeting options. For instance, consider targeting based off mobile device type, network connection speed, ads clicked, or mobile apps the user has interacted with. Here, you may find it important to target prospects who are only using your app’s minimum supported iOS or Android system, and even to only target people connected to WiFi, since Apple set the over-air download limit for apps to 150MB.

Placements. If you choose Automatic placement, Facebook chooses the options by analyzing your audience and where they really are.

Budget & Schedule. For app install ads, you can set Facebook to optimize ads either for app installs or link clicks. When you choose app installs, Facebook will show your ads to people who are likely to install the app you’re advertising.

Bid strategy
Choose a bid strategy that aligns with your goals and cost requirements, but remember that setting up the lowest bid gives you more control of your ad campaign while cutting off your audience reach.
When unsure of how much to bid, and/or get the lowest cost per conversion event possible while spending full budget, consider using Automatic bid. It lets Facebook set a bid for your behalf.

Best Practices for Facebook Ad Design

Facebook Ads Guide provides detailed ad design recommendations to guarantee that your video or images perform their best on the platform, but here are a few tips to remember:

Be sure your visuals show positive emotion.
Use images including screenshots of your app.
Use contrasting colors to avoid confusion.
Stick to 20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad’s pixels dedicated to text.
If you prefer carousel ads, use continuing images
The first few seconds are very important for your video. Use vertical or square video so your mobile video ads take up more of the screen.
Keep your video 30 sec or less and feature your brand/logo at the beginning.

Instagram Ads
Instagram Ads run through the Facebook Ads platform, meaning the advertising rules are pretty much similar for both. You can manage your Facebook and Instagram ads in one FB account.
There are 4 ad formats available:

Image Ads: These are the traditional ads to tell your app’s story through beautifully crafted imagery. Instagram offers a simple, clean, and creative canvas to make your images stand out.

Video Ads: With Instagram’s video ads, you can share videos of up to 60 seconds long that come with a good power of sight, motion, and sound.

Carousel Ads: Carousel ads are meant to add a layer of depth to the traditional Instagram image ads. This ad type allows people to swipe and view additional images. There is also a ‘call to action’ button where people can follow a business or personal website to learn more.

Instagram Stories: These are 24-hour, self-destructing videos and photo streams. The format allows one to insert a short advertisement between users’ stories. The ad can be composed of either a single photo or video up to 15 seconds long.

NB! Both Facebook and Instagram Ads can be used to set up retargeting campaigns based on the behavior tracked on your website – you need to install Facebook Pixel for that.

Twitter Promotion
Twitter’s own stats show that more than 80% of its users live on mobile and are actively searching for apps to download.

Twitter Cards allow users to download an app directly from the tweet as well as encourage people to re-engage with your app. All you need to do is to include these footer tags in your markup. When the copy of a tweet includes any app content a user will see a ‘Get the App’ link to download the app directly.

Here’s a short video showing how to setup your ad campaign on Twitter.

Key Metrics

The most important metrics for user acquisition are the number of installs and install rate. These two metrics are by far the easiest way to tell if your app is something that people find valuable, and therefore has a shot at being successful. However, from the perspective of a marketer, it is also important to consider other metrics that deal with advertising costs. These include:

Cost per install (CPI – $3.15 in the US)
Retention Rate the percentage of users who are still using an app after a certain number of days after install. Measure 1-, 7-, and 30-day retention rates. This will help you determine how well your app fits into your users’ lives.
DAU and MAU – Your daily and monthly active users.
Stickiness ratio reflects your most important users — the users who stick with your app and use it daily.
ARPU – Your average revenue per user. You can calculate this as: ARPU = Total revenue generated by the app / Total active users of the app.
LTV – The value of your app user over their lifetime in the app. You can calculate this as: LTV = ARPU x (1/CHURN), where CHURN is the number of users that left the app after a given amount of time.

Social media can help remind users about your app’s value and get them back to your app. Of the mobile users who stop using an app, 30 percent would use it again if offered a discount, and 24 percent would use it again if offered exclusive or bonus content.

Tune report shows that reinstalls make up almost 30% of all app downloads in North America, with Mexico at close to 40% reinstalls, Canada at 33.5%, and the United States at 27%. Asia’s reinstall average is on the higher side at 39%, Japan is 40.3%, while India is 31.6%. China is the leader in reinstalls at 58.5%.

At my company, Epom Ad Agency, we think that social media initiatives that drive app installs & reinstalls shouldn’t be your ultimate goal. You need to monitor the user experience: see where users spend most of their time, where they drop off, how and where they interact with the app by tapping, pinching and swiping.

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