Hi friends! Happy Monday to ya. I hope you’re enjoying the morning. The girls are off to their fun half-day camps, and I have a couple of conference calls and a car-related errand. Always a joy. We’re getting excited for my nana’s bday this week (I need to find a piñata!) and I’m looking forward to catching up with an old friend from high school for brunch.

It rained almost all weekend! The desert was definitely needing it, and it cooled the temps way down. Before the rain hit Friday evening, we met up with Meg and Everly at
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the park, and then grabbed dinner at Bear Canyon Pizza.

You guys. Bear Canyon Pizza may be my new favorite kid-friendly place. They have not one, but TWO kids’ play areas (an indoor area with a chalk wall, toys, and books + an outdoor place house) and the food is awesome. They also have local beers, gluten-free pizza, and cauliflower nachos. I can’t even. 

Saturday morning, we woke up early and headed straight to the Mercado San Augustin to grab Mexican donuts from Estrella with Kyle, Meg, and Everly.

(My childhood in a glass case.)

We hadn’t been to the mercado yet, and it looks like we’ll be making up for lost time. They have quite a few vendors (like little boutiques and food stands, like a bakery, raspado shop that has Mexican shaved ice and fruit with chili powder and lime <— the best), and a couple of great restaurants. The entire area is shaded by trees; it’s ideal to dine and relax al fresco. The kiddos happily ate their donuts and chased each other around, while Kyle, Meg and I watched them while sipping coffee and snacking on fresh, soft Mexican pastries.

I’m not quite sure when P will smile for a picture again, but for now, the faces are a crackup.

I got a chocolate donut and helped P finish off this piece of pan dulce. (It’s like a soft egg bread with a hardened sugary topping.)

Liv had no trouble crushing her treats. I also bought a dozen tamales in a Ziplock bag that the girls ate with their hands. #tucsonlife

Saturday afternoon, we chilled here at the house, and later that evening, the fam came over for dinner. My Uncle E made a “No Apron” meal (a Blue Apron meal I had delivered. He doesn’t look at the recipe and creates his own thing). It was intended to be a crispy fish recipe with potatoes, but he turned it into a ridiculous Asian fish stew. My mom brought over grilled salmon, Caesar salad, and apple pie, and I had the ingredients for strawberry shortcakes.

Uncle E helped me make a strawberry syrup for the berries with 1 cup sugar, 1/2 cup water, a few springs of mint, and about a cup and a half of sliced strawberries. Summer on a plate. 

Since it was pouring, the kiddos hung out inside watching The Greatest Showman and we all chatted and enjoyed each other’s company until late. 

Sunday morning, we took it easy, had pancakes at home, and ventured out to the mall. I got in an afternoon workout, 

 and we had pasta here at home before heading to church.

This morning’s breakfast is a repeat of yesterday’s:

(2 eggs, 2 egg whites, 2 Siete tortillas, a cup of mixed berries, and Four Sigmatic decaf coffee with almond milk)

This week, I’m getting stuff ready for Summer Shape Up, putting the finishing touches on this week’s podcast episode, and writing the workouts for two Fit Guide videos I’ll be releasing this fall. We’re filming with Grant this weekend (wahoo!!) so if you have any video requests, please send them my way.

Happy Monday friends!


Looking for a workout? Try this core workout, this barre blast, or this total-body circuit. 

PS. Amazon Prime Day is today! Some of my favorite finds:

Instant Pot

MY FAVE VACCUUM (I’m yelling because it’s that good)

Fire Stick

The post Tucson life appeared first on The Fitnessista.
The Raspberry Pi is a credit-card-sized computer that links into your TELEVISION and also a key-board. It is a qualified little computer which can be utilized in electronics jobs, and also for most of the things that your desktop COMPUTER does, like spreadsheets, word handling, searching the internet, and also playing games. It additionally plays high-definition video clip. We intend to see it being utilized by grownups and also youngsters throughout the world to find out shows and also digital production.

Sets are a wonderful method to build a task with a Raspberry Pi. The most effective Ras
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pberry Pi packages will include all the components you require, and also instructions. Intend to develop a job, but do not know where to obtain begun? Sets are the method to go. And also these are the finest Raspberry Pi sets.

We've collected right here some of the finest packages around. Everything from retro pc gaming systems to wild animals electronic cameras could be bought in package kind.

The finest Raspberry Pi sets are ideal for newcomers, however additionally fun for experienced makers. They educate you something brand-new concerning computing and also deal something functional and useful at the end.
Summer Running Must Haves – Here’s my list of the best running gear, clothes, shoes, fuel belts, sunblock and more for runners during the hot weather months. Check it out and let me know if you have any recommendations you love too!

I put this list from head to toe so I’d remember during the video. But it also helps when you’re packing or headed out the door for a run – do a quick full body check starting at your head and going down your body to make sure you have everything you
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need for a great run!

Bonus Tip: I did a little summer running hack yesterday during my long run. Check it out on my Instagram Stories – it’s saved in the favorites under “Hot Temps Running”.

–> Check out the video on the Run Eat Repeat IGTV channel!

Summer Running Survival Kit:

1. Sunblock for face – For my face I use an oil free one like Neutrogena Sport Face Sunblock spf 70. Get a face specific oil free sunblock to help prevent it getting in your eyes.

Neutrogena Sport Face Sunblock spf 70  //  Neutrogena Dry Touch Sunblock spf 100

2. Sunblock for body – and for my body I use sport sunblock lotion for my arms and sports sunblock spray for my legs

Banana Boat Sports Sunblock Lotion  //  Coppertone Sports Sunblock Lotion

Banana Boat Sports Sunblock Spray spf 50   //  Neutrogena Sports Sunblock spf 70

3. Visor or Hat – I love the original Pro Compression visors because they have a big brim. But I don’t think they sell them anymore … luckily golf visors or unisex ones work too!

Nike Big Brim  Golf Visor  //  Nike Women’s Aerobill Visor

4. Sunglasses – I love Oakley Women sports sunglasses or fun colorful ones – just make sure they have full UV protection. <- that’s important for eye health, not just to make it more pleasant to see while out on a run!

Oakley Women’s Sunglasses unstoppable  //  Oakley Women’s Sunglasses

5. Sports Bra – get a good fitting sports bra to help prevent chafing. ‘

>> Go to Road Runner Sports or another clothing store that can fit you properly and make suggestions on the best sports bra for your body and needs. It’s important that you have the right fit, a quality sports bra and have it adjusted correctly to help prevent chafing. Once you have the best sports bra for your body you can add in anti-chafing glide, but you want to start with minimizing the risk.

I recommend a sports bra with adjustable straps and adjustable back closure.

These are my favorites…

Brooks Sports Bra  – Rebound Racer   //  Brooks Sports Bra – Fine Form

6. Running tops – I’m weird and I like wearing long sleeves to help block the sun. But for races I wear tanks most of the time.

Fast and Fab Long Sleeve Top   //   Adidas Running Tank Top

7. Running Shorts – post with my favorite running shorts coming soon!! I like Road Runner Sports  //  Danskin Now  // and a few other brands that we’ll chat about next time.

8. Running Socks – low Pro-Compression socks or other sweat wicking workout or sports socks.

Pro Compression Socks  //  Sports Socks No Show

9. Running Shoes – stick with your favorite running shoes but you might need to take extra care of them if they’re so sweaty and wet. Make sure to dry them out before wearing them for another run to prevent blisters.

Running Tip: Put them in on their sides in front of the fridge to help dry out the sweat.

Brooks Running Shoes Pure Flow 7  //  Brooks Running Shoes Launch

10. Fuel or Water Belt – I love the Stay Fit Running Belt because it’s thick and doesn’t bounce or slide. You can use small fuel belt water bottles with it. And I also love a small handheld water bottle that you can refill along the way like the Nathan Speed Shot Handheld.

Hand-held Water Bottle – I love Nathan’s hand held water bottles for long runs or running on a hot day. Plus the lil holder can store fuel or money to buy Starburst at 7-11.

Stay Fit Running Belt Discount Code: repeat

11. Spark drink mix for pre-workout, for inside water bottle and post-run hydration.

Spark Drink Canister  //  Spark Drink Stick Packs

12. Good Attitude – luckily this is FREE! But you have to make it happen.

Question: Got any amazing hot weather running must haves? Let me know!!

Chime in on Instagram today and tell me your favorite summer running tips or gear!


Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website.

To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximi
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ze Your Video Content Investment
Video brings more search traffic
Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

#Video content sees 41% more search traffic than text or image via @aberdeengroup #research. @HubSpotClick To Tweet
It’s not surprising. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results):

HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know
Video converts more users
Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return.

Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. @EyeviewDigitalClick To Tweet
“If you’re going to add video to your site, you must determine whether it is … effective at driving site visitors to your conversion goal,” the EyeView author writes.

While the definition of a conversion goal varies, results from varying companies show the power of video content to convert site viewers:

EyeView’s case study shows pages with video converted 80% more in some cases than pages without video.
Unbounce reported a 100% increase in conversions with help of a video.
Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% at a 90% confidence rate.
Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

#Video helped increase conversions 100%, says @Unbounce via @danlsteiner.Click To Tweet
HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love
Video leads to more purchases
Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions (and your company’s bottom line).

Consider these stats:

One in three millennials say they bought a product after watching a how-to video about it. (Google)
Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. (Wistia)
96% of respondents said videos were helpful when making buying decisions online (Animoto)

96% of @Animoto survey respondents say videos helpful in online buying decision via @danlsteiner.Click To Tweet
HANDPICKED RELATED CONTENT: The Business Story Argument: A Working Framework to Pressure Test Your Story
Bonus option: Video courses earn income
If you want to grow your commitment to video and bring additional success, put together a course. Providing a video-based educational experience allows you to:

Position your brand as a niche authority
Give your audience more reasons to convert
Nurture your leads to turn them into loyal customers and ambassadors
Monetize your video marketing to create a secondary source of income

Use #video courses as an additional revenue stream, says @danlsteiner.Click To Tweet
Quite a few platforms allow you to host and market your online course. To make the choice easier, here are some considerations:

Profit-sharing platforms
Usually free to join, these hosting sites retain a good portion of the course income (as much as 70% based on my experience). The platform dictates structure, pricing, and promotion. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept.

Possible tool: Udemy is a well-known platform that offers a free solution for video course hosting. It doesn’t give much freedom to content creators. 

Advanced hosting platforms
If you want to retain all revenue and have more flexibility, monthly subscription hosting platforms are a great option. Once you recoup the monthly charge, whatever you sell is your income.

Possible tool: Uscreen offers an array of course marketing opportunities for $99 a month. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

DIY options
You also can use build-it-yourself solutions that incorporate self-hosted videos and self-integrated WordPress plug-ins, as well as WordPress learning management system themes. Only take this route if you work with a reliable developer because of the setup and components involved.

Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities.

HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
That’s a wrap
Video isn’t just for social media feeds. Using it on your site offers many opportunities that can bring bigger success for your content marketing strategy. It takes time to create and implement a strategic video component, but now you can make the case for why it’s worth that investment.

Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Sure, you can catch Content Marketing World with on-demand video, but why not opt for the live experience? Register today to join thousands of your fellow marketers Sept. 4-7 in Cleveland, Ohio. Use code BLOG100 to save $100. 

Cover image by Joseph Kalinowski/Content Marketing Institute

The post If You Aren’t Using Website Videos, You’re Missing These 3 Benefits appeared first on Content Marketing Institute.

Read more: contentmarketinginstitute.com
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Employee turnover is something all companies should pay attention to, because the effects of turnover will be different for every organization.

Some degree of turnover is unavoidable, and eliminating turnover altogether is unrealistic. That being said, it’s important to figure out the balance of departures and new hires that works best for your company.

We want to help you understand the types of turnover and their implications, and offer tips on reducing your turnover rate.

In This Article You’
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ll Learn…
What Employee Turnover Is
Causes Of Employee Turnover
Statistics On Employee Turnover
How To Calculate Your Employee Turnover Rate
The Costs & Impacts Of Employee Turnover
8 Tips On Reducing Employee Turnover

Reduce turnover with this complete checklist of the 10 most important things you need to do to keep your employees engaged.


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Definition Of Employee Turnover
A simple definition of employee turnover is how many people leave an organization and are then replaced by new employees in a given timeframe. Usually, turnover rates are calculated by a fiscal year. Employee turnover can have certain negative impacts on a company, which we’ll get into, but it isn’t necessarily all bad.

Voluntary Vs. Involuntary Turnover
There’s a distinction to be made between voluntary and involuntary employee turnover. Voluntary turnover happens when employees are replaced after leaving by their own choice, and involuntary turnover happens when employees are replaced after termination.

Undesirable Vs. Desirable Turnover
Turnover is considered undesirable when a company loses high performing and otherwise valuable employees and replacement is difficult and expensive. On the other hand, turnover is considered desirable when a company loses underperforming employees and replaces them with employees who will improve output.

Is Employee Turnover Good Or Bad?
As you can see, there are a few factors to consider when assessing your organization’s turnover and whether it’s positive or negative.

Ultimately, it isn’t just about how many people leave, but who is leaving. Context is key to evaluating your company’s turnover rate.

Causes Of Employee Turnover
There are many causes of employee turnover, but an overarching factor is employee disengagement. Two areas that can have a big impact on turnover and retention are hiring practices and management.

Hiring Practices
A big part of why employees might leave and need replacement is that they aren’t the right fit. That’s why it’s important to make sure you’re hiring the best candidates not just for the position, but for the company.

Of course you want candidates to be qualified, but you should also consider things such as cultural fit and company alignment. Technical skills may be key to performance, but motivation and a sense of purpose are key to engagement.

Getting the right people into your organization is step one, but it’s also about keeping them there. You’ve probably heard it before, but most people don’t quit their jobs, they quit their bosses. In fact, 75% of employees who quit their jobs quit because of their manager.

Employees need support and guidance from their managers, which is why effective leadership is so important. This relates back to hiring, because it’s important to make sure that the right people are being hired or promoted into management positions. Being a manager is about more than being an expert or star performer, it’s about having the emotional intelligence necessary for people management.

Proper training and coaching are essential to successful leadership, and making employees feel empowered and supported. Managers should be given resources to improve in their roles and encouraged to seek growth and development opportunities both inside and outside of the company.

Employee Turnover Statistics
Now that you have a more nuanced understanding of employee turnover, let’s take a look at the current state of employee turnover and retention in the workforce.

According to Bonusly:

More than ¼ of employees are in a high-retention-risk category, and many of them are top performers with critical skills.

44% of employees say they would consider taking a job with a different company for a raise of 20% or less.

More than 70% of high-retention-risk employees say to advance their careers they need to leave their company.

Employees who are “highly engaged and thriving” are 59% less likely to look for a job with a different organization in the next year.

In our own real-time report on the international State Of Employee Engagement, data reveals that:

15% of employees do not see themselves working at their company one year from now.

What’s more, according to Gallup:

51% of workers are looking to leave their current jobs.

Employees feel that they have to leave their companies in order to grow. This is a shame, because the longer an employee stays in your organization, the more of an asset they become. Opportunities to evolve within a company are essential to employee retention.

Employee Turnover Rate Calculation
Looking at the types of turnover and the underlying causes of it gives context to your company’s turnover rate and helps you to understand its implications. That being said, it’s important to look at the numbers to get an idea of where you stand.

To calculate employee turnover in your organization, you’ll need three numbers:

The number of employees that left (voluntarily and involuntarily) in a year,
The number of employees that you started the year with, and
The number of employees that you ended the year with.

Start by adding the number of employees that you started the year with and the number of employees that you ended the year with, and divide that total by 2. Then, divide the number of employees that left in the year by the outcome from that first equation. Multiply your final outcome by 100.

Not a math person? We’ve broken it down for you with an example. Suppose you start the year with 200 employees, and 30 of them leave throughout the year. During the same year, you hire 25 new employees to fill in the gaps, leaving you with 195 employees at the end of the year. Your turnover rate would be 15%.

According to Gallup, 10% would be the ideal rate, but of course this will vary from company to company. The best thing to do is look at your own organization’s rate over time to get a sense of your average, and do research on average turnover rates in your industry.

Employee Turnover Costs & Impacts
Every time you have to replace or hire a new employee, it costs your organization money.

This graph by Josh Bersin demonstrates it well:

Essentially, keeping a high performing and engaged employee is more cost effective than bringing on someone new.

Beyond the financial implications of employee turnover, though, there are impacts on the company and your other employees. Losing an employee can decrease morale among the remaining employees.

When an employee is terminated, it can cause anxiety among the rest of the team if they fear that their positions may be at risk, too. On the other hand, when an employee leaves by choice it can sometimes cause a domino effect if the underlying causes for them leaving are impacting other team members.

This is why it’s essential that transparency and open communication between employees and managers is encouraged, especially in relation to employee turnover.

How To Reduce Employee Turnover
As the saying goes, prevention is the first solution. Focusing on employee retention by increasing engagement and growth opportunities will help you to reduce your organization’s turnover rate.

So how do you reduce employee turnover in your company? We have some ideas…

Improve The Hiring Process
The hiring process is where it all begins, so it’s important to get it right. Ask questions about who your candidates are as people in your interviews, not just their technical experience, and have them perform a “work sample” test with a few members of the team to see how their skills and personality integrate. Having a more thorough hiring process will benefit you in the long run.

Improve The Onboarding Process
As much as 20% of employee turnover happens in the first 45 days, and a big part of that is due to an improper onboarding. Be sure to set proper expectations, make them feel welcome, collect feedback and touch base with them often with weekly check-ins. Try having a team lunch within the first week of onboarding a new employee so they can get to know everyone.

Set Clear Goals And Expectations
If employees don’t have a clear vision of their role, it can lead to disengagement and underperformance. Making sure that each employee has a mutual understanding with their manager of their roles and responsibilities is crucial to keeping them on track, and keeping them around.

Train Managers
Of the new managers we recently surveyed, 66% said that they did not receive any training or coaching before starting out as a manager. Offering training for managers is one of the best ways to ensure that they are a successful team lead. Some people may be born leaders, but there’s always room for learning and development.

Give Opportunity For Growth
What employees really want, as made famous by Dan Pink, is autonomy, mastery, and purpose. You can provide these things for your employees by empowering them to take charge of their own work and offering skill development and training. Having a clear company mission and company values will help employees feel that they are a part of something bigger, giving them a sense of purpose.

Recognize Employees
Recognizing employees is such a simple way of boosting their motivation and engagement, and making them feel valued. Employees also want to receive recognition from their coworkers, so setting up a platform for kudos is a great initiative to boost morale.

Promote Work-life Balance
Work-life balance is one of the most important parts of keeping your employees happy, healthy, and productive. Be flexible with employees working remotely and ask new hires what the most important thing in their personal life is and how you can accomodate them best.

Collect Frequent Feedback
Employees want to feel listened to and have validation that their opinion matters. Checking in and seeking feedback on a regular basis allows managers to detect problems early and implement solutions.

Collecting regular feedback with your team is easy and automated with Officevibe, a FREE tool that helps build stronger leaders.
Do you have any thoughts on employee turnover to share?
We’d love to hear. Let us know in the comments below.

This article was originally published by Jacob Shriar on April 18, 2017.

Read more: officevibe.com

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant.

But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?

Alana Vieira, Google’s product marketing manager of mobile experiences, says that t
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hose high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. Centering your team’s approach on assisting these consumers can transform your results.

In her Intelligent Content Conference presentation, Customer Experiences: One Step, One Second, Alana shares how to deliver a user experience that can transcend brand loyalty and outdo your competitors’ offerings. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience.

Your brand's user experience should compete w/ the users’ best-ever experience via @cmicontent. #intelcontentClick To Tweet
Wishful thinking? Not at all, if you shift your focus strategically to these three areas:

Each user
Each step
Each second

To deliver the fastest, most relevant and assistive experiences, each user must be treated uniquely; each step must be considered an experience; and each second must count as much to you as it does to the user.

Beyond personalization (each user)
Alana redefines the phrase ”relevant experience” by thinking beyond typical retargeting tactics. The goal isn’t to scale content to reach as many target buyers as possible, but to deliver valuable experiences to an individual based on your shared history.

Hyundai’s site is a great example of this. While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals.

The result? Higher foot traffic in those local dealerships, where increased volume affects the bottom line.

Ninety percent of leading marketers (those who in the last year exceeded their business goals) report personalization making a significant contribution to business profitability. The question is no longer whether to invest in personalization, it’s how to invest. “Spend time with your user data and your site analytics,” urges Alana.

“Maybe even recruit a data science team to help you understand how you can create these relevant experiences for users.” Of course, it’s important to do so in a responsible way with data that is intentionally shared with your brand.

HANDPICKED RELATED CONTENT: Why Marketers Need to Think Like Data Scientists (And How to Do It)
Beyond streamlining (each step)
Next, Alana says, look at each step in a user’s experience as a separate experience. For inspiration, consider a brand that nails it, Domino’s Pizza. Instead of luring hungry customers to call in orders (the traditional step), the company created over a dozen ways to order to meet customers where they are. Examples include:

Google Home
Facebook Messenger
Smart TV

“It seems you can get almost anything with a single click these days,” taunts the site’s landing page. “But we thought that was one too many.” And with that, the brand introduces consumers to a zero-click ordering method.

.@Dominos offers dozen+ ways to order pizza to meet customers where they are via @cmicontent. Read more>>Click To Tweet
Again, is the investment worth it? “As a result of these efforts, over 60% of their orders now come through digital, with more than half of that coming through mobile,” Alana notes. “Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”

Beyond speed (each second)
You know what site visitors do if a page fails to load within a certain time. But what you likely don’t know is how impactful a longer load time, as perceived by the user, is. Compared to the user’s expected load time, a single second delay can ding conversion rates by up to 20%. If a site takes longer than three seconds to load, over half of its visitors will bail.

Perhaps most eye-popping is the experiment conducted by Google’s Avery Cavanah, product marketing manager and mobile web lead. Avery tested the websites of companies represented in the Intelligent Content Conference audience.

“Your sites merely start to load in one to 15 seconds,” Avery shares. “That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”

As motivating as these statistics are, Avery offers one more. Speed directly affects a page’s organic mobile search rankings. Thankfully, two new tools can help developers and marketers come together and, for the first time, tackle site speed as the combined business opportunity it truly is.

Speed directly affects a page’s organic mobile search rankings, says Google’s @AveryCavanah. #intelcontentClick To Tweet
HANDPICKED RELATED CONTENT: Tips and Tools to Ensure Speed Doesn’t Kill Your Site
Mobile speed scorecard
Plug in your site, a favorite industry website, your competitors’ sites, or all of the above. Google’s new mobile speed scorecard sorts up to 10 URLs by loading speed. Knowing where your site stacks up against the competition is the first step to prioritizing a frictionless user experience.

See how your brand’s mobile web speed stacks up to the competition w/ @ThinkwithGoogle tool. Click To Tweet

If the speed scorecard indicates your site could be penalized, you’ll want to know roughly how the sluggish performance influences your bottom line. And below the eye-opening speed rank list, Google offers exactly that.

Revenue impact calculator
A modest scroll down reveals Google’s revenue impact calculator, a handy tool that combines factors like your current speed, average monthly site visitors, estimated value of a completed order, and conversion rate. The result is a monetary figure you can use in your case for building a faster user experience.

.@Google’s revenue impact calculator estimates how speed affects a site’s bottom line. Read more>>Click To Tweet

Example: Let’s create a scenario with our favorite pizza brand exemplar, Dominos.com, which averages a four-second mobile load time. If the site enjoys an average 3 million monthly visitors and each order is around $35, it could pull in over $21 million more by shaving – get this – 1.5 seconds off the mobile load time based on Google’s revenue impact calculator.

Landing page performance report
What is the landing page problem leading to slower load time? Google’s new landing page report, found in context in AdWords with your familiar targeting and creative reports, can help you answer that. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them. Most importantly, see what can be improved.

.@Google’s new landing page report can help pinpoint what problem leads to slower load time. Read more>Click To Tweet

Accelerated mobile pages
Google has never sounded an alarm without providing tactical solutions. And to help equip marketers improving load times, Avery offers AMP or accelerated mobile pages – landing pages that load 85% faster than standard mobile pages.

To experience an AMP, check out BMW.com on your mobile device. You’ll find a high-performing, lightning fast user experience that doesn’t require a tutorial to navigate. Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page.

“The percentage of visitors clicking through from BMW.com to a national sales company has soared from 8% to 30%,” reports Avery. “That is really an incredible increase.”

.@BMW’s accelerated mobile pages have more than tripled clicks to national sales company, says @AveryCavanah.Click To Tweet
Empowered consumers expect more
One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter.

The good news is that with these tips straight from Google, you and your site can be ready to meet those expectations.

Here’s an excerpt from Alana’s talk:

HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future
Please note:  All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

To learn more about how mobile-first indexing will affect digital marketing, rally your team to attend 2018’s CMWorld, and be sure to hit up the session Google’s Mobile-First-Index: Optimize Your Content for Next Level Mobile Marketing. Save $100 off each pass when you use promo code BLOG100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Google Leaders Share How to Improve the Mobile Experience appeared first on Content Marketing Institute.

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